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9th International Conference on Information Technology (ICIT'06)
Fuzzy Linguistic Approach to Matchmaking in E-Commerce
Bhubaneswar, India
December 18-December 21
ISBN: 0-7695-2635-7
ASCII Text
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Ananta Charan Ojha, Sateesh Kumar Pradhan, "Fuzzy Linguistic Approach to Matchmaking in E-Commerce," Information Technology, International Conference on, pp. 217-220, 9th International Conference on Information Technology (ICIT'06), 2006.
 
 
BibTex
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@article{ 10.1109/ICIT.2006.56,
author = {Ananta Charan Ojha and Sateesh Kumar Pradhan},
title = {Fuzzy Linguistic Approach to Matchmaking in E-Commerce},
journal ={Information Technology, International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2635-7},
pages = {217-220},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICIT.2006.56},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Information Technology, International Conference on
TI - Fuzzy Linguistic Approach to Matchmaking in E-Commerce
SN - 0-7695-2635-7
SP217
EP220
A1 - Ananta Charan Ojha,
A1 - Sateesh Kumar Pradhan,
PY - 2006
KW - null
VL - 0
JA - Information Technology, International Conference on
ER -
 
Ananta Charan Ojha, ICFAI University, Hyderabad, INDIA
Sateesh Kumar Pradhan, Utkal University, Bhubaneswar, INDIA
Searching and comparing products satisfying buyer?s preferences is one of the essential activities in ecommerce. It is difficult when product space is large and multiple criteria on the product features are to be considered. Furthermore, the matchmaking becomes a challenging problem if buyer?s preferences are fuzzy. In this paper, we present a linguistic approach to compare and rank products based on fuzzy preferences, thus making e-commerce more pleasurable for both the buyer and the seller in a marketplace. Our experimental results show the approach approximates human reasoning and is very encouraging.
Citation:
Ananta Charan Ojha, Sateesh Kumar Pradhan, "Fuzzy Linguistic Approach to Matchmaking in E-Commerce," icit, pp.217-220, 9th International Conference on Information Technology (ICIT'06), 2006
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