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IEEE International Conference on e-Business Engineering (ICEBE'05)
Adoption of Mobile Services in Business Case study of Mobile CRM
Beijing, China
October 12-October 18
ISBN: 0-7695-2430-3
ASCII Text
x 
 
Petteri Alahuhta, Heli Helaakoski, Alexander Smirnov, "Adoption of Mobile Services in Business Case study of Mobile CRM," E-Business Engineering, IEEE International Conference on, pp. 531-540, IEEE International Conference on e-Business Engineering (ICEBE'05), 2005.
 
 
BibTex
x
 
@article{ 10.1109/ICEBE.2005.22,
author = {Petteri Alahuhta and Heli Helaakoski and Alexander Smirnov},
title = {Adoption of Mobile Services in Business Case study of Mobile CRM},
journal ={E-Business Engineering, IEEE International Conference on},
volume = {0},
year = {2005},
isbn = {0-7695-2430-3},
pages = {531-540},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICEBE.2005.22},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - E-Business Engineering, IEEE International Conference on
TI - Adoption of Mobile Services in Business Case study of Mobile CRM
SN - 0-7695-2430-3
SP531
EP540
A1 - Petteri Alahuhta,
A1 - Heli Helaakoski,
A1 - Alexander Smirnov,
PY - 2005
KW - null
VL - 0
JA - E-Business Engineering, IEEE International Conference on
ER -
 
Petteri Alahuhta, Research Manager vtt.fi
Heli Helaakoski, Research Scientist vtt.fi
Alexander Smirnov, Research Engineer vtt.fi

The development of mobile technologies offers new opportunities for service providers to create more sophisticated and value added mobile services. These new mobile services can provide a way to deliver various kinds of information to the customers or to work as an interaction channel between service provider and customer.

This paper shortly summarized mobile technologies that can be used for creating mobile services for mCommerce. The paper also discuss about success factors for mobile services.

Furthermore the paper introduces a case study of a mobile Customer Relationship Management (CRM), that attempts to evaluate proposed success factors.

Citation:
Petteri Alahuhta, Heli Helaakoski, Alexander Smirnov, "Adoption of Mobile Services in Business Case study of Mobile CRM," icebe, pp.531-540, IEEE International Conference on e-Business Engineering (ICEBE'05), 2005
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