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Seventh IEEE International Conference on Data Mining Workshops (ICDMW 2007)
Multiple-Criteria Linear Programming for VIP E-Mail Behavior Analysis
Omaha, Nebraska, USA
October 28-October 31
ISBN: 0-7695-3033-8
ASCII Text
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Peng Zhang, Jingran Dai, "Multiple-Criteria Linear Programming for VIP E-Mail Behavior Analysis," Data Mining Workshops, International Conference on, pp. 289-296, Seventh IEEE International Conference on Data Mining Workshops (ICDMW 2007), 2007.
 
 
BibTex
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@article{ 10.1109/ICDMW.2007.45,
author = {Peng Zhang and Jingran Dai},
title = {Multiple-Criteria Linear Programming for VIP E-Mail Behavior Analysis},
journal ={Data Mining Workshops, International Conference on},
volume = {0},
year = {2007},
isbn = {0-7695-3033-8},
pages = {289-296},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICDMW.2007.45},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Data Mining Workshops, International Conference on
TI - Multiple-Criteria Linear Programming for VIP E-Mail Behavior Analysis
SN - 0-7695-3033-8
SP289
EP296
A1 - Peng Zhang,
A1 - Jingran Dai,
PY - 2007
VL - 0
JA - Data Mining Workshops, International Conference on
ER -
 
Excessive lose of customer account is becoming a major headache for VIP E-Mail hosting companies. Analysis of features of easily lost customers and finding the appropriate measures to sustain them has become pressing needs for these companies. As a promising data mining approach, Multiple Criteria Linear Programming (MCLP) has been successfully applied to classify credit cardholders' behavior. The purpose of this paper is to apply MCLP model to VIP E-Mail behavior classification; we first extracted the features of VIP E-Mail according to the accumulated experience functions, then we tested MCLP with cross- validation and ensemble. The results of the study showed that MCLP is sufficiently accurate and stable on VIP E-Mail dataset. Therefore it can be concluded that the application of MCLP on VIP E-Mail behavior analysis can provide credible results.
Citation:
Peng Zhang, Jingran Dai, "Multiple-Criteria Linear Programming for VIP E-Mail Behavior Analysis," icdmw, pp.289-296, Seventh IEEE International Conference on Data Mining Workshops (ICDMW 2007), 2007
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