2009 Ninth IEEE International Conference on Data Mining To Trust or Not to Trust? Predicting Online Trusts Using Trust Antecedent Framework Miami, Florida December 06-December 09 ISBN: 978-0-7695-3895-2
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICDM.2009.115
This paper analyzes the trustor and trustee factors that lead to inter-personal trust using a well studied Trust Antecedent framework in management science \cite{mayer}. To apply these factors to trust ranking problem in online rating systems, we derive features that correspond to each factor and develop different trust ranking models. The advantage of this approach is that features relevant to trust can be systematically derived so as to achieve good prediction accuracy. Through a series of experiments on real data from Epinions, we show that even a simple model using the derived features yields good accuracy and outperforms MoleTrust, a trust propagation based model. SVM classifiers using these features also show improvements.
Index Terms:
Trust prediction, trust ranking, trust antecedent framework
Citation:
Viet-An Nguyen, Ee-Peng Lim, Jing Jiang, Aixin Sun, "To Trust or Not to Trust? Predicting Online Trusts Using Trust Antecedent Framework," icdm, pp.896-901, 2009 Ninth IEEE International Conference on Data Mining, 2009 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||