Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang, "Mining Customer Value: From Association Rules to Direct Marketing," Data Engineering, International Conference on, pp. 738, 19th International Conference on Data Engineering (ICDE'03), 2003.

@article{ 10.1109/ICDE.2003.1260853,
author = {Ke Wang and Senqiang Zhou and Jack Man Shun Yeung and Qiang Yang},
title = {Mining Customer Value: From Association Rules to Direct Marketing},
journal ={Data Engineering, International Conference on},
volume = {0},
year = {2003},
issn = {1063-6382},
pages = {738},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICDE.2003.1260853},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}

TY - CONF
JO - Data Engineering, International Conference on
TI - Mining Customer Value: From Association Rules to Direct Marketing
SN - 1063-6382
SP
EP
A1 - Ke Wang,
A1 - Senqiang Zhou,
A1 - Jack Man Shun Yeung,
A1 - Qiang Yang,
PY - 2003
KW - null
VL - 0
JA - Data Engineering, International Conference on
ER -