A nascent trend in training technology includes social systems, such as blogs, vlogs, wikis, podcasts, videocasts, instant messaging, user-generated, meshed up content. The benefits of social applications are obvious and we, training practitioners, cannot wait to play with them. All of them. However, infatuated with technological toys, we should remember to think about content, context, and yes... those curious, unpredictable, innovative humans called...students. This article lists several principles, extracted from psychology and sociology, which show you how to select and use luring social technology with a humanistic twist.