In the treasure hunting process, the hunters could only get few hints with simple words, therefore they must think over with the experience they learned before. The goal of this paper is to propose a treasure hunting learning model and implement a system based on the model. Within the treasure hunting learning model students will become a treasure hunter when they are learning in the field. The learning model makes learning more fun by asking students some questions according to their learning records and physical position. In order to make the system portable and treasure hunting liked, we implement the treasure hunting learning model with the most simple and common cellphone, that is the text-mode cellphone. To verify the learning model is working, a traditional history and culture course in college was taken as the experiment.