Sixth IEEE International Conference on Advanced Learning Technologies (ICALT'06) Implementing e-Learning for the Media Industry: A Case Study of a Small-Sized Advertising Company in Taiwan Kerkrade, The Netherlands July 05-July 07 ISBN: 0-7695-2632-2
This paper intends to discuss the transformation of the digitalized design process which moves from an entirely manual to a digital workflow in the advertising media industry, and focus on how e-Learning can optimize this transition by using a flexible and inexpensive approach without a costly LMS. In this case study, the researchers explore how e-Learning has helped MACIS - the first print advertising company with fully electronic process systems in Taiwan, and induce 4 phases of implementing corporate e-Learning based on the preliminary data collection. In the future, more empirical data should be collected for the further studies.
Citation:
Tuan-Ni Lien, Shelley Shwu-Ching Young, "Implementing e-Learning for the Media Industry: A Case Study of a Small-Sized Advertising Company in Taiwan," icalt, pp.591-595, Sixth IEEE International Conference on Advanced Learning Technologies (ICALT'06), 2006 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||