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40th Annual Hawaii International Conference on System Sciences (HICSS'07)
Big Island, Hawaii
January 03-January 06
ISBN: 0-7695-2755-8
Juan Juan Han, National University of Singapore, Singapore
Raymond Jun Zheng, National University of Singapore, Singapore
Yunjie Xu, National University of Singapore, Singapore
This paper studied individuals? intentions to participate in virtual communities. In order to assess what influences participation intentions, we studied individual-based factors (members? social needs and self expression needs), trust and identification. We found that although needs deficiency-based motivation theory is useful to explain participation intentions, trust and identification play an important moderating role.
Citation:
Juan Juan Han, Raymond Jun Zheng, Yunjie Xu, "The Effect of Individual Needs, Trust and Identification in Explaining Participation Intentions in Virtual Communities," hicss, pp.179c, 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007
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