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40th Annual Hawaii International Conference on System Sciences (HICSS'07)
Big Island, Hawaii
January 03-January 06
ISBN: 0-7695-2755-8
Julia B. Earp, North Carolina State University
Matthew Vail, University of Massachusetts at Amherst
Annie I. Anton, North Carolina State University
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) has resulted in the presence of very descriptive privacy policies on healthcare websites. These policies are intended to notify users about the organization?s privacy practices. However, these policies are typically not easy to read, and as a result, few people actually read them. Given the fact that these policies are not optional, but required by HIPAA, they should be presented in a more usable manner that encourages consumers to read them. This, in turn, could encourage users to feel more comfortable when interacting with online healthcare organizations. In this paper, we present the preliminary results of our study that compares various ways to present privacy management information to online healthcare consumers. The study involved a survey of 993 Internet users. We also provide recommendations to managers and website designers who focus on usability.
Citation:
Julia B. Earp, Matthew Vail, Annie I. Anton, "Privacy Policy Representation in Web-based Healthcare," hicss, pp.138c, 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007
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