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40th Annual Hawaii International Conference on System Sciences (HICSS'07)
Big Island, Hawaii
January 03-January 06
ISBN: 0-7695-2755-8
Mary Tate, Victoria University of Wellington, New Zealand
Beverley Hope, United Arab Emirates University, United Arab Emirates
In this mini-track, we explore the role of ICT in customer service. Customer service quality is considered essential to customer satisfaction, customer retention and business success. The nature of service delivery is undergoing change. Customers are interfacing directly with ICT systems rather than dealing face to face. This change has created new challenges for businesses. Many businesses are now implementing a range of customer-centric e- CRM systems. By themselves, these initiatives are not enough to satisfy and retain customers. They need to be followed up by the delivery of quality online services, and supported by internal processes and resource systems.
Citation:
Mary Tate, Beverley Hope, "Delivering Online Service: The Role of ICT," hicss, pp.146, 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007
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