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40th Annual Hawaii International Conference on System Sciences (HICSS'07)
Big Island, Hawaii
January 03-January 06
ISBN: 0-7695-2755-8
Information asymmetry and the buyer?s information deficit reduces buyers? willingness to pay, and in extreme cases can lead to market collapse. buySAFE?s certification of sellers and bonding their transactions for amounts up to $25,000 improve buyers? information endowment, increase willingness to pay, and increase sellers? margins and total revenues. The company is moving beyond its initial positioning on eBay to become a more general guarantor of online transactions.
Citation:
Eric K. Clemons, Jeff Grass, Steve Woda, "buySAFE: Creating and Profiting from the Bonded Seller^TM Advantage," hicss, pp.212b, 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007
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