Depression is the largest non-fatal disease burden, affecting millions of people globally each year. Increasing prevalence means that current health behaviors are not working effectively. This paper shows through the Theory of Behavior Change how the Internet provides pathways to care through widespread access and awareness of depression and related psychological disorders than previously possible through traditional media. It further reveals how such access and awareness influences individual behavior and increases the motivation of depression sufferers to reach out and get the help they need. It identifies how changes in behavior lead to a decrease in the incidence, severity and longevity of depression. Recommendations for further research are outlined.