Mobile communication has developed rapidly in the last few years, shifting from voice to data transfer and offering unique opportunities for providing information. This study focuses on one such aspect, mobile information for environmental purposes. Firstly, the introduction reviews using new media for environmental information. Then an explanation of the mobile medium with its unique characteristics and examples of mobile information services follow. The paper proposes a framework for using mobile media for environmental information. This study subsequently focuses on one such aspect, an application that collects traffic information to help reduce traffic jams and emissions, then, illustrates both information services and personalized services for users. The paper closes with implications and proposed future research of environmental online communication.