Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 7 Big Island, Hawaii January 03-January 06 ISBN: 0-7695-2268-8
Developing customers' initial trust in e-businesses is critical for many online vendors, especially for startup companies. As an effort to understand initial trust in the business-to-customer e-commerce context, this study uses previous studies and logical reasoning to define initial trust and examines its predictors. Empirical results explaining the factors impacting customers' initial trust in e-businesses are also presented. The results indicate that website quality, among others, has the most significant impact on customers' initial trust in e-businesses.
Citation:
Euijin Kim, Suresh Tadisina, "Factors Impacting Customers' Initial Trust in E-Businesses: An Empirical Study," hicss, vol. 7, pp.170b, Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 7, 2005 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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