The impact of digitization on organizational structures and processes is transforming relationships and work practices. The dynamics of the digital economy fuelled by the high rate of innovation in digital technologies demand that firms adopt an equally rapid and responsive information systems development model/paradigm to keep pace. With reference to Rapid Applications Development (RAD), this case study considers the degree to which an iterative and participative information systems development process is amenable to being conducted in a virtual manner. Using participatory action research, this paper investigates the potential for deploying a virtual learning environment as a CASE tool for the development of web-based applications. In this instance the final IT artefact is an operational prototype - the A/B Dashboard. We demonstrate that a virtual information systems development environment can successfully support a RAD/DSDM approach, resolving some of the existing problems associated with RAD.