There is an increasing demand to replace the current cost ineffective and bad time-to-market hardcopy publishing and delivery of content in the financial world. Four major goals, namely, management, cost, legal issues, and value, for a financial system should be reached. The new Financial Enterprise Content Management System (FECMS) could archive these goals by providing different content management, process establishment, and system integration functions. The main contribution of this paper is an enterprise content model and a system architecture for tackling two main technical challenges of FECMS, namely, global system integration and content flow management. It consists of three major types of engines: Content Editorial Engines, Content Reception Engines, and Content Publishing Engines. A Content Editorial Engine provides content and taxonomy maintenance and approval functions for different levels of administrators in the financial institute. A Content Reception Engine collects content from external sources, and then delivers it to different parts of the system for approval and publication. Content Publishing Engine stores approved content and send them to different parties via different channels (such as email, fax, and conventional mail). It also serves as the Web storefront of the enterprise for user enquiries. In addition, we outline a unified scalable implementation framework with contemporary Web Services technology to support both internal content flow and inter-enterprise interactions. Both interactive users and institutional programmatic users are thus supported.