Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5
Maui, Hawaii
January 05-January 08
ISBN: 0-7695-0001-3
This paper presents a study of how the business models of organizations are getting transformed in the Marketspace created by the Internet and WWW. We use a model comprising the four P's - Product, Price, Promotion and Placement - and one C - Customer Relationship. We study how these four P's and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.
Citation:
Soumitra Dutta, Arie Segev, "Transforming Business in the Marketspace," hicss, vol. 5, pp.5025, Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5, 1999
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