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2009 Sixth International Conference on Fuzzy Systems and Knowledge Discovery
Multidimensional Association Analysis of Web Users' Access Path for Website Design and Promotion
Tianjin, China
August 14-August 16
ISBN: 978-0-7695-3735-1
ASCII Text
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Jianyuan Yan, Li Zhang, Fang Zhao, Wenting Liu, Kai Li, "Multidimensional Association Analysis of Web Users' Access Path for Website Design and Promotion," Fuzzy Systems and Knowledge Discovery, Fourth International Conference on, vol. 2, pp. 103-107, 2009 Sixth International Conference on Fuzzy Systems and Knowledge Discovery, 2009.
 
 
BibTex
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@article{ 10.1109/FSKD.2009.765,
author = {Jianyuan Yan and Li Zhang and Fang Zhao and Wenting Liu and Kai Li},
title = {Multidimensional Association Analysis of Web Users' Access Path for Website Design and Promotion},
journal ={Fuzzy Systems and Knowledge Discovery, Fourth International Conference on},
volume = {2},
year = {2009},
isbn = {978-0-7695-3735-1},
pages = {103-107},
doi = {http://doi.ieeecomputersociety.org/10.1109/FSKD.2009.765},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Fuzzy Systems and Knowledge Discovery, Fourth International Conference on
TI - Multidimensional Association Analysis of Web Users' Access Path for Website Design and Promotion
SN - 978-0-7695-3735-1
SP103
EP107
A1 - Jianyuan Yan,
A1 - Li Zhang,
A1 - Fang Zhao,
A1 - Wenting Liu,
A1 - Kai Li,
PY - 2009
VL - 2
JA - Fuzzy Systems and Knowledge Discovery, Fourth International Conference on
ER -
 
Data mining technology makes it possible to discover knowledge from daily operational data. As we know, web log contains a lot of information about web users’ behavior on the website, for example, web users’ access path. Information discovered from those data will be very useful to website design and promotion. In this paper, we propose an analysis model by using multidimensional association rules to extract useful information from web users’ access path. Example shows that association analysis can help us to find very valuable knowledge such as the relationship between user access time and web pages, and that knowledge will help website to improve users’ satisfaction and make website promotion decision.
Citation:
Jianyuan Yan, Li Zhang, Fang Zhao, Wenting Liu, Kai Li, "Multidimensional Association Analysis of Web Users' Access Path for Website Design and Promotion," fskd, vol. 2, pp.103-107, 2009 Sixth International Conference on Fuzzy Systems and Knowledge Discovery, 2009
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