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2005 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'05)
A Trust Agent for E-Commerce: Looking for Clues
Hong Kong, China
March 29-April 01
ISBN: 0-7695-2274-2
ASCII Text
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Ab Razak Che Hussin, Kathy Keeling, Linda Macaulay, Peter McGoldrick, "A Trust Agent for E-Commerce: Looking for Clues," e-Technology, e-Commerce, and e-Services, IEEE International Conference on, pp. 286-289, 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'05), 2005.
 
 
BibTex
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@article{ 10.1109/EEE.2005.23,
author = {Ab Razak Che Hussin and Kathy Keeling and Linda Macaulay and Peter McGoldrick},
title = {A Trust Agent for E-Commerce: Looking for Clues},
journal ={e-Technology, e-Commerce, and e-Services, IEEE International Conference on},
volume = {0},
year = {2005},
isbn = {0-7695-2274-2},
pages = {286-289},
doi = {http://doi.ieeecomputersociety.org/10.1109/EEE.2005.23},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - e-Technology, e-Commerce, and e-Services, IEEE International Conference on
TI - A Trust Agent for E-Commerce: Looking for Clues
SN - 0-7695-2274-2
SP286
EP289
A1 - Ab Razak Che Hussin,
A1 - Kathy Keeling,
A1 - Linda Macaulay,
A1 - Peter McGoldrick,
PY - 2005
KW - null
VL - 0
JA - e-Technology, e-Commerce, and e-Services, IEEE International Conference on
ER -
 
Ab Razak Che Hussin, The University of Manchester, UK
Kathy Keeling, The University of Manchester, UK
Linda Macaulay, The University of Manchester, UK
Peter McGoldrick, The University of Manchester, UK
Features of trust or trust attributes are often presented to the consumer by some clues on the homepage. To date, which clue is associated with which trust attributes and the degree of the correlation between clues on the homepage and consumer perceptions towards trust attributes has received little attention. In a study with ninety sites, clues linked to trust attributes were identified and tested against consumer perceptions. The results show that clues correspond to the consumer searching strategy for trust attributes. The clues are used as a basis for developing a Personal Trust Agent (PTA) to assist consumers in assessing the trustworthiness of E-Commerce (EC) websites.
Citation:
Ab Razak Che Hussin, Kathy Keeling, Linda Macaulay, Peter McGoldrick, "A Trust Agent for E-Commerce: Looking for Clues," eee, pp.286-289, 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'05), 2005
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