Mobile Target Advertising by Combining Self-Organization Map and Decision Tree

E
EEE
2004
2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)
Abstract - Mobile Target Advertising by Combining Self-Organization Map and Decision Tree

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2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)

Taipei, Taiwan

March 28-March 31

ISBN: 0-7695-2073-1

	ASCII Text	x
	S.C. Wang, K.Q. Yan, C.H. Wei, "Mobile Target Advertising by Combining Self-Organization Map and Decision Tree," e-Technology, e-Commerce, and e-Services, IEEE International Conference on, pp. 249-252, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004.

	BibTex	x
	@article{ 10.1109/EEE.2004.1287317, author = {S.C. Wang and K.Q. Yan and C.H. Wei}, title = {Mobile Target Advertising by Combining Self-Organization Map and Decision Tree}, journal ={e-Technology, e-Commerce, and e-Services, IEEE International Conference on}, volume = {0}, year = {2004}, isbn = {0-7695-2073-1}, pages = {249-252}, doi = {http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287317}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - e-Technology, e-Commerce, and e-Services, IEEE International Conference on TI - Mobile Target Advertising by Combining Self-Organization Map and Decision Tree SN - 0-7695-2073-1 SP249 EP252 A1 - S.C. Wang, A1 - K.Q. Yan, A1 - C.H. Wei, PY - 2004 KW - null VL - 0 JA - e-Technology, e-Commerce, and e-Services, IEEE International Conference on ER -

S.C. Wang, Chaoyang University of Technology

K.Q. Yan, Chaoyang University of Technology

C.H. Wei, Chaoyang University of Technology

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287317

Internet brings us convenient communication and changes many aspects of existing businesses and generated new companies with new business models, business opportunity. In order to achieve a sustainable competitive advantage, enterprises must first understand then please their customers. To satisfy customer needs, enterprises have to reach personalized and interaction channels. In this paper, we proposed electronic ticket (eTickets), Self-Organization Map (SOM) and decision tree arrive at personalized mobile advertising recommend mechanism. All of these technological processes mainly aim at promoting the products and enhancing customer loyalty as well as providing appropriate personalized mobile advertising for more profit to achieve win-win result.

Citation:

S.C. Wang, K.Q. Yan, C.H. Wei, "Mobile Target Advertising by Combining Self-Organization Map and Decision Tree," eee, pp.249-252, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004

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