Trust and Privacy in Electronic Commerce

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2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)

Taipei, Taiwan

March 28-March 31

ISBN: 0-7695-2073-1

	ASCII Text	x
	Jeng-Chung V. Chen, Yang Il Park, "Trust and Privacy in Electronic Commerce," e-Technology, e-Commerce, and e-Services, IEEE International Conference on, pp. 117-120, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004.

	BibTex	x
	@article{ 10.1109/EEE.2004.1287297, author = {Jeng-Chung V. Chen and Yang Il Park}, title = {Trust and Privacy in Electronic Commerce}, journal ={e-Technology, e-Commerce, and e-Services, IEEE International Conference on}, volume = {0}, year = {2004}, isbn = {0-7695-2073-1}, pages = {117-120}, doi = {http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287297}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - e-Technology, e-Commerce, and e-Services, IEEE International Conference on TI - Trust and Privacy in Electronic Commerce SN - 0-7695-2073-1 SP117 EP120 A1 - Jeng-Chung V. Chen, A1 - Yang Il Park, PY - 2004 KW - null VL - 0 JA - e-Technology, e-Commerce, and e-Services, IEEE International Conference on ER -

Jeng-Chung V. Chen, University of Wisconsin at La Crosse

Yang Il Park, University of Wisconsin at La Crosse

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287297

Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers? trust level and privacy concerns.

Citation:

Jeng-Chung V. Chen, Yang Il Park, "Trust and Privacy in Electronic Commerce," eee, pp.117-120, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004

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