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18th International Conference on Database and Expert Systems Applications (DEXA 2007)
An Alternative Product Extraction Method for E-Commerce Applications
Regensburg, Germany
September 03-September 07
ISBN: 0-7695-2932-1
ASCII Text
x 
 
Murat Koyuncu, "An Alternative Product Extraction Method for E-Commerce Applications," Database and Expert Systems Applications, International Workshop on, pp. 397-402, 18th International Conference on Database and Expert Systems Applications (DEXA 2007), 2007.
 
 
BibTex
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@article{ 10.1109/DEXA.2007.48,
author = {Murat Koyuncu},
title = {An Alternative Product Extraction Method for E-Commerce Applications},
journal ={Database and Expert Systems Applications, International Workshop on},
volume = {0},
year = {2007},
issn = {1529-4188},
pages = {397-402},
doi = {http://doi.ieeecomputersociety.org/10.1109/DEXA.2007.48},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Database and Expert Systems Applications, International Workshop on
TI - An Alternative Product Extraction Method for E-Commerce Applications
SN - 1529-4188
SP397
EP402
A1 - Murat Koyuncu,
PY - 2007
KW - null
VL - 0
JA - Database and Expert Systems Applications, International Workshop on
ER -
 
Murat Koyuncu, Atilim University, Turkey
Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products.
Citation:
Murat Koyuncu, "An Alternative Product Extraction Method for E-Commerce Applications," dexa, pp.397-402, 18th International Conference on Database and Expert Systems Applications (DEXA 2007), 2007
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