The networks of the future are touted as being highly dynamic, allowing users a huge degree of mobility and flexibility. Seamless Mobility demonstrates networks where users move seamlessly between providers obtaining the best possible service experience. While a large focus in this area is on enabling handover, what is ultimately important is the impact of this on the user. In this paper we discuss a novel approach which does not focus on network handover but instead adopts a different view to the problem. We focus on selecting, configuring or reconfiguring a service to suit the user’s current situation based on a number of factors including user profiles, user preferences and the available network.