Integrated Service Creation Environment is a service oriented platform that we have developed which spans the fixed telephone networks, mobile networks and Internet networks to leverage on the existing communication infrastructures. The user requirements elicitation which reflects the focus on user needs and perceptions is a vitally important factor for user interaction design for the personalized goal to gain. In this paper, we emphasize on the adaptive mobile user requirement elicitation framework. We concentrate on ontology driven user requirements elicitation and reflection based user requirements evolution framework with context awareness computing, which can dynamically analyse user requirements for a personalized and adaptive services in Integrated Service Creation Environment.