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7th IEEE International Conference on Computer and Information Technology (CIT 2007)
A Semi-automated Negotiation Process to Improve the Usability for Online Marketplaces
Aizu-Wakamatsu City, Fukushima, Japan
October 16-October 19
ISBN: 0-7695-2983-6
Lung Ngai, Tsinghua University, Beijing, China
Phil Mak, Tsinghua University, Beijing, China
Wan-Cheng Ni, Tsinghua University, Beijing, China
Lian-Chen Liu, Tsinghua University, Beijing, China
Cheng Wu, Tsinghua University, Beijing, China
Online marketplaces leverage information technology to bring together buyers and sellers, with greater effectiveness at massive scales; however, conflicts related to product prices are usually the bottlenecks of trading efficiency within these online marketplaces. An Embedded negotiation support function allows buyers and sellers to negotiate product prices via system interfaces; hence it would lead to greater trading efficiency. However, traditional negotiation process demands lengthy user engagement time with complicated procedures. A semi-automated negotiation process is proposed to reduce the human engagement time with simple procedures. Experimental results show that, the new approach will not damage the original negotiation success rate. In the future, it is important to implement an actual semi-automated negotiation support system for further evaluations.
Citation:
Lung Ngai, Phil Mak, Wan-Cheng Ni, Lian-Chen Liu, Cheng Wu, "A Semi-automated Negotiation Process to Improve the Usability for Online Marketplaces," cit, pp.253-258, 7th IEEE International Conference on Computer and Information Technology (CIT 2007), 2007
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