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2008 7th Computer Information Systems and Industrial Management Applications
Complex Marketing Database Specification, Design and Implementation
June 26-June 28
ISBN: 978-0-7695-3184-7
ASCII Text
x 
 
Maciej Modrzejewski, Jaroslaw A. Chudziak, Rafal W. Cegielski, "Complex Marketing Database Specification, Design and Implementation," Computer Information Systems and Industrial Management Applications, International Conference on, pp. 255-256, 2008 7th Computer Information Systems and Industrial Management Applications, 2008.
 
 
BibTex
x
 
@article{ 10.1109/CISIM.2008.37,
author = {Maciej Modrzejewski and Jaroslaw A. Chudziak and Rafal W. Cegielski},
title = {Complex Marketing Database Specification, Design and Implementation},
journal ={Computer Information Systems and Industrial Management Applications, International Conference on},
volume = {0},
year = {2008},
isbn = {978-0-7695-3184-7},
pages = {255-256},
doi = {http://doi.ieeecomputersociety.org/10.1109/CISIM.2008.37},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Computer Information Systems and Industrial Management Applications, International Conference on
TI - Complex Marketing Database Specification, Design and Implementation
SN - 978-0-7695-3184-7
SP255
EP256
A1 - Maciej Modrzejewski,
A1 - Jaroslaw A. Chudziak,
A1 - Rafal W. Cegielski,
PY - 2008
KW - marketing campaign
KW - CRM
KW - database
VL - 0
JA - Computer Information Systems and Industrial Management Applications, International Conference on
ER -
 
In this paper we discuss an approach and process of specification, construction and deployment of a marketing database solution. Based on real projects, we present recommended sequence of tasks, various techniques and tools applied, complex decisions to be taken, and finally issues to be solved during the whole project lifecycle.
Index Terms:
marketing campaign, CRM, database
Citation:
Maciej Modrzejewski, Jaroslaw A. Chudziak, Rafal W. Cegielski, "Complex Marketing Database Specification, Design and Implementation," cisim, pp.255-256, 2008 7th Computer Information Systems and Industrial Management Applications, 2008
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