Several standards for Semantic Web Services (SWS), supported by tools and methodologies are under development. The Adaptive Grid Services (ASG) project develops a semantic Web service platform in order to fulfil the needs of Telematics, Telecommunications, eGovernment and Enterprise IT. Platform development is well under way, supporting semantic specification, registration, discovery, composition and enactment of composed and atomic services. Business in SWS delivery will be based on extensions of existing infrastructure, thus a roadmap for evolution is of crucial importance for business development. The roadmap covers the major items: standardisation, platform development, service scenario, and SWS business. Based on an example in the Telematics domain, this paper shows that prototype development is well under way, and tools are expected to reach the developer market within mid 2006. More crucial are domain ontologies, standardisation, and the service inclusion through existing platforms, expected to happen until 2008. Substantial market penetration will then follow.