Online business failures are increasing as customers turn away from unusable or unfriendly sites. From a global perspective, usability requires cultural sensitivity in language translation, along with the appropriate use of color, design, and animation.
Citation:
Shirley A. Becker, Florence E. Mottay, "A Global Perspective on Web Site Usability," IEEE Software, vol. 18, no. 1, pp. 54-61, Jan./Feb. 2001, doi:10.1109/52.903167