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2004 IEEE/WIC/ACM International Conference on Web Intelligence (WI'04)
Beijing, China
September 20-September 24
ISBN: 0-7695-2100-2
ASCII Text
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Jiajin Huang, Ning Zhong, Chunnian Liu, Y. Y. Yao, Dejun Qiu, Chuangxin Ou, "TMS: Targeted Marketing System Based on Market Value Functions," Web Intelligence, IEEE / WIC / ACM International Conference on, pp. 775-776, 2004 IEEE/WIC/ACM International Conference on Web Intelligence (WI'04), 2004.
 
 
BibTex
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@article{ 10.1109/WI.2004.10018,
author = {Jiajin Huang and Ning Zhong and Chunnian Liu and Y. Y. Yao and Dejun Qiu and Chuangxin Ou},
title = {TMS: Targeted Marketing System Based on Market Value Functions},
journal ={Web Intelligence, IEEE / WIC / ACM International Conference on},
volume = {0},
year = {2004},
isbn = {0-7695-2100-2},
pages = {775-776},
doi = {http://doi.ieeecomputersociety.org/10.1109/WI.2004.10018},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Web Intelligence, IEEE / WIC / ACM International Conference on
TI - TMS: Targeted Marketing System Based on Market Value Functions
SN - 0-7695-2100-2
SP775
EP776
A1 - Jiajin Huang,
A1 - Ning Zhong,
A1 - Chunnian Liu,
A1 - Y. Y. Yao,
A1 - Dejun Qiu,
A1 - Chuangxin Ou,
PY - 2004
KW - null
VL - 0
JA - Web Intelligence, IEEE / WIC / ACM International Conference on
ER -
 
Jiajin Huang, Beijing University of Technology, China
Ning Zhong, Maebashi Institute of Technology, Japan
Chunnian Liu, Beijing University of Technology, China
Y. Y. Yao, University of Regina, Canada
Dejun Qiu, Beijing University of Technology, China
Chuangxin Ou, Beijing University of Technology, China
TMS (Targeted Marketing System) is an integrated system and toolkit for profit-driven and cost-effective marketing. The system consists of three components: a Web-based user interface, a market value inference engine, and a presentation and evaluation module. It supports marketing decision making for a company or an organization by combining results from information retrieval, data mining, information theory, and utility theory.
Citation:
Jiajin Huang, Ning Zhong, Chunnian Liu, Y. Y. Yao, Dejun Qiu, Chuangxin Ou, "TMS: Targeted Marketing System Based on Market Value Functions," wi, pp.775-776, 2004 IEEE/WIC/ACM International Conference on Web Intelligence (WI'04), 2004
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