Today the increasing importance of emerging markets, such as China and Brazil, has pushed many small and medium-sized (SM) software companies to examine the global market expanding their boundaries and capabilities. However, the qualifications of these markets and their influences in the software production process are still not well understood. Cultural development and virtual organizing are required, emphasizing the need for strategic thinking and collaborative work. In this perspective, appropriate decision support system (DSS) could help the companies to better select a route of alternative actions within limited resources and time. This paper introduces a multi-objective value analysis based DSS to possibly support SM software companies to decide how participate in the global market, enhancing and localizing their products.