While a great deal is known about technical issues of data gathering and applied statistics, less is known about what it takes to implement a successful software measurement program. Indeed a good deal of anecdotal evidence suggests that such efforts often fail. In this paper we report the initial results from a large scale survey of practitioners and users of software measurement programs. A preliminary multivariate analysis examines differences in the use of software measurement results in organizational decision making. Three variables account for two thirds of the observed variance.