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International Conference on Information Technology: Coding and Computing (ITCC'04) Volume 2
Applications of Data Mining in Retail Business
Las Vegas, Nevada
April 05-April 07
ISBN: 0-7695-2108-8
Syed Riaz Ahmed, North Georgia College & State University
The proliferation of computer in today's dynamic business environment has increased the demand and urgency of successful business organization to be able to react rapidly to the changing market demands both locally and globally, by utilizing the latest data mining techniques of extracting previously unknown and potentially useful information from vast resources of raw data. In this paper I will highlight the application of Data Mining in Retail Business, and its pros and cons on consumers.
Citation:
Syed Riaz Ahmed, "Applications of Data Mining in Retail Business," itcc, vol. 2, pp.455, International Conference on Information Technology: Coding and Computing (ITCC'04) Volume 2, 2004
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