Enterprise software infrastructure traditionally comprises a number of independent systems in order to support customer needs and business processes complicating this way productivity, performance and maintenance. Instead there are hypermedia facilities based on wide-spread standards that provide over a user-friendly, well-known framework richer functionality and features. In the paper, we present the design, implementation and evaluation of the combined use of web services and adaptive web-based techniques. We describe a large-scale hypermedia framework that improves the efficiency and performance of conventional enterprise activities like customer services (registration, activation, billing, support) and document management. The presented approach aims to cover these fundamental needs for a network of customers, collaborators and intranet employees.