This presentation will discuss from a CEO's perspective the process needed to design a quality chip for manufacturing. It will cover the milestones necessary for bringing a successful chip to market. Discussion highlights will focus first on a well thought out analysis of market requirements, taking into account the product roadmaps and feature requirements of your major customers, the competition, the potential market size, and the delivery schedule necessary to hit the window of opportunity to sell the new product. Next, it will focus on how to proceed with a thorough evaluation of your company's internal variables, such as your technology roadmap, cost analysis, capability of strategic partners, capacity requirements, and return on investment. Finally, it will give tips on evaluating the results of matching the market requirements with your company's internal capabilities. It will mention some of the well-known design tools and practices used in the industry that can help you assure the built-in quality necessary to meet manufacturing standards and market needs.