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First International Symposium on Quality of Electronic Design
Slap it Together and Ship it!
San Jose, California
March 20-March 22
ISBN: 0-7695-0525-2
ASCII Text
x 
 
Aart J. de Geus, "Slap it Together and Ship it!," Quality Electronic Design, International Symposium on, pp. 23, First International Symposium on Quality of Electronic Design, 2000.
 
 
BibTex
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@article{ 10.1109/ISQED.2000.10015,
author = {Aart J. de Geus},
title = {Slap it Together and Ship it!},
journal ={Quality Electronic Design, International Symposium on},
volume = {0},
year = {2000},
isbn = {0-7695-0525-2},
pages = {23},
doi = {http://doi.ieeecomputersociety.org/10.1109/ISQED.2000.10015},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Quality Electronic Design, International Symposium on
TI - Slap it Together and Ship it!
SN - 0-7695-0525-2
SP
EP
A1 - Aart J. de Geus,
PY - 2000
VL - 0
JA - Quality Electronic Design, International Symposium on
ER -
 
Aart J. de Geus, Synopsys Inc.
In today's world of e-commerce and dot-com instant business successes, time to market constraints have taken the upper hand in almost all product decisions. In that scenario, what happens to the role of quality in the design of semiconductors and electronic systems? In this keynote, Aart de Geus addresses the trade-offs of if market's needs vs. is quality's needs and shows that what appears to be a trade-off may not be one at all.
Citation:
Aart J. de Geus, "Slap it Together and Ship it!," isqed, pp.23, First International Symposium on Quality of Electronic Design, 2000
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