The Wireless environment requires new type of services and new ways for structuring the needed content. Personalization comes into aid via the creation of personalized portals that directly tones down factors that break up the functionally of the Internet/wireless services when viewed through wireless devices; factors like the ihclick countlk, user response time (the itchoicelw factor) and the size of the wireless network traffic. In this demo we present a flexible personalization system tuned for the wireless Internet taking into consideration user mobility and not only the user profile but the device profile as well. We demonstrate appropriate, to the wireless environment, metrics and our initial performance evaluation, using a real content provider's content, indicates improvement ranging from 33% to, for certain metrics, 60%.