2004 IEEE/WIC/ACM International Conference on Intelligent Agent Technology (IAT'04)
Agent Based Simulation of Information Diffusion in a Virtual Market Place
Beijing, China
September 20-September 24
ISBN: 0-7695-2101-0
An agent based tool for analysing markets behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers' memory span, and passing word among friends in determining market shares. Insights gained by using this approach on an hypothetical economy are reported.