loading...
 This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 3
Big Island, Hawaii
January 07-January 10
ISBN: 0-7695-1435-9
An analysis of a Finnish survey of 1553 respondents between 9-34 years shows that categories of users differ significantly in their use of Internet and mobile services. The five categories in this subpopulation resemble the adopter categories in diffusion models. The relatedness of the adopter categories to social groups and external sources of influence vary significantly, but seem to follow the predictions of diffusion models. Opinion leaders, change agents and majorities have all adopted the terminals, but the use of services, especially of mobile services, is in the chasm. The mobile services are used mainly in the groups, whose charges are paid by their employer, with the exception of entertainment services. Using Internet services, however, has become commonplace within this subpopulation, and thus provides an alternative. These findings challenge the overtly individual view on the adoption of mobile services and emphasize the importance of right pricing as a means of spreading the diffusion.
Index Terms:
Mobile services, diffusion, empirical survey, adopter categories
Citation:
A. Aarnio, A. Enkenberg, J. Heikkilä, S. Hirvola, "Adoption and Use of Mobile Services: Empirical Evidence from a Finnish Survey," hicss, vol. 3, pp.87, 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 3, 2002
Usage of this product signifies your acceptance of the Terms of Use.