Economic Analysis of Consumer Purchase Intentions in Electronic and Traditional Retail Channels: Competitive and Strategic Implications

E
EEE
2004
2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)
Abstract - Economic Analysis of Consumer Purchase Intentions in Electronic and Traditional Retail Channels: Competitive and Strategic Implications

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2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)

Taipei, Taiwan

March 28-March 31

ISBN: 0-7695-2073-1

	ASCII Text	x
	Bo-chiuan Su, Alok Gupta, Zhiping Walter, "Economic Analysis of Consumer Purchase Intentions in Electronic and Traditional Retail Channels: Competitive and Strategic Implications," e-Technology, e-Commerce, and e-Services, IEEE International Conference on, pp. 369-372, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004.

	BibTex	x
	@article{ 10.1109/EEE.2004.1287335, author = {Bo-chiuan Su and Alok Gupta and Zhiping Walter}, title = {Economic Analysis of Consumer Purchase Intentions in Electronic and Traditional Retail Channels: Competitive and Strategic Implications}, journal ={e-Technology, e-Commerce, and e-Services, IEEE International Conference on}, volume = {0}, year = {2004}, isbn = {0-7695-2073-1}, pages = {369-372}, doi = {http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287335}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - e-Technology, e-Commerce, and e-Services, IEEE International Conference on TI - Economic Analysis of Consumer Purchase Intentions in Electronic and Traditional Retail Channels: Competitive and Strategic Implications SN - 0-7695-2073-1 SP369 EP372 A1 - Bo-chiuan Su, A1 - Alok Gupta, A1 - Zhiping Walter, PY - 2004 KW - null VL - 0 JA - e-Technology, e-Commerce, and e-Services, IEEE International Conference on ER -

Bo-chiuan Su, National Central University

Alok Gupta, University of Minnesota

Zhiping Walter, University of Colorado at Denver

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287335

This paper develops a multi-attribute economic model to analyze consumer behavior for traditional and electronic channels based on consumers? risk profiles — risk-neutral or risk-averse. We then conduct comparative analyses of consumer purchase decisions to derive strategies for different channels. We study the attitudinal and economic factors that lead to specific purchase decisions under different combinations of price, delivery time, and product customization. We develop theoretical propositions concerning consumer channel switching behavior, incentives to consumers, and pricing strategies for different channels. We also use simulations to gain insights for cases where analytical model becomes intractable.

Citation:

Bo-chiuan Su, Alok Gupta, Zhiping Walter, "Economic Analysis of Consumer Purchase Intentions in Electronic and Traditional Retail Channels: Competitive and Strategic Implications," eee, pp.369-372, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004

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