2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)
Increasing the Customer?s Choice: Query Expansion Based on the Layer-Seeds Method and Its Application in E-Commerce
Taipei, Taiwan
March 28-March 31
ISBN: 0-7695-2073-1
In e-commerce it is often crucial to provide customers a large choice of relevant offers. As short and incomplete queries prevail, appropriate expansion methods are desirable. This work describes a method for the automatic construction of a thesaurus based on existing categories of documents. A clustering algorithm, the "Layer-Seeds method", is introduced, which facilitates the automatic generation of thesaurus reflecting the specific vocabulary occurring in a given collection of documents. The clustering works on terms extracted from the documents in a certain category and organizes them in a tree-like hierarchical structure — a thesaurus. The thesaurus is then employed for automatic query expansion in an e-commerce application in order to obtain better results for product searching. Experiments yield evidence that a significant increase of user satisfaction is achieved.
Citation:
Libo Chen, Marcello L?Abbate, Ulrich Thiel, Erich J. Neuhold, "Increasing the Customer?s Choice: Query Expansion Based on the Layer-Seeds Method and Its Application in E-Commerce," eee, pp.317-324, 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04), 2004
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