Most people agree that education is a kind of business model whose merchandise is the teaching service. Still, in the recent years, the education industry has faced more and more pressure of providing the customized service, or in other words, of "service-on-demand". Accordingly, we proposed a new distance education model, "Knowledge-Point-Based and Goal-Oriented Education Platform", to solve the problem. The features of this model are: (1). The teaching content is composed of "knowledge-points"; (2). Give each student a special study program according to his special demands; (3). Guide students to study automatically. In this paper, we will introduce the model and the_architecture of the prototype system we are developing_now.