In seeking to improve software, companies are finding out how much is involved in measuring it. They are also learning that the more integral software measurement is to the company's underlying business strategy, the more likely it is to succeed.
Citation:
Raymond J. Offen, Ross Jeffery, "Establishing Software Measurement Programs," IEEE Software, vol. 14, no. 2, pp. 45-53, Mar./Apr. 1997, doi:10.1109/52.582974