Predicting Customer Behavior in Telecommunications

Intelligent Systems
2004
Issue No. 2 - March/April
Abstract - Predicting Customer Behavior in Telecommunications

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March/April 2004 (vol. 19 no. 2)

pp. 50-58

	ASCII Text	x
	Lian Yan, Richard H. Wolniewicz, Robert Dodier, "Predicting Customer Behavior in Telecommunications," IEEE Intelligent Systems, vol. 19, no. 2, pp. 50-58, March/April, 2004.

	BibTex	x
	@article{ 10.1109/MIS.2004.1274911, author = {Lian Yan and Richard H. Wolniewicz and Robert Dodier}, title = {Predicting Customer Behavior in Telecommunications}, journal ={IEEE Intelligent Systems}, volume = {19}, number = {2}, issn = {1541-1672}, year = {2004}, pages = {50-58}, doi = {http://doi.ieeecomputersociety.org/10.1109/MIS.2004.1274911}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - MGZN JO - IEEE Intelligent Systems TI - Predicting Customer Behavior in Telecommunications IS - 2 SN - 1541-1672 SP50 EP58 EPD - 50-58 A1 - Lian Yan, A1 - Richard H. Wolniewicz, A1 - Robert Dodier, PY - 2004 KW - customer behavior prediction KW - data preparation KW - data cleaning KW - data reduction KW - data representation KW - decision network KW - ROC curve KW - imbalanced data KW - calibration VL - 19 JA - IEEE Intelligent Systems ER -

Lian Yan, Aureon Biosciences

Richard H. Wolniewicz, Flatirons Computing

Robert Dodier, Independent Researcher

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MIS.2004.1274911

Predicting customer behavior helps service providers build customer loyalty and maximize profitability. For the success of a project, data preparation is often a critical part of the predictive algorithm.

Index Terms:

customer behavior prediction, data preparation, data cleaning, data reduction, data representation, decision network, ROC curve, imbalanced data, calibration

Citation:

Lian Yan, Richard H. Wolniewicz, Robert Dodier, "Predicting Customer Behavior in Telecommunications," IEEE Intelligent Systems, vol. 19, no. 2, pp. 50-58, Mar./Apr. 2004, doi:10.1109/MIS.2004.1274911

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