Micro EconomicsMicro Economics

These podcasts are based on the Micro Economics column in IEEE Micro. Author Shane Greenstein focuses on a variety of topics, including the adoption of the Internet by households and business, growth of commercial Internet access networks, the industrial economics of platforms, and changes in communications policy.

About Shane Greenstein

Shane Greenstein is the Elinor and Wendell Hobbs Professor of Management and Strategy at the Kellogg School of Management, Northwestern University. He is a leading researcher in the business economics of computing, communications and Internet policy. He has been a regular columnist and essayist for IEEE Micro since 1995, where he comments on the economics of microelectronics.

The podcasts were produced by Tim De Chant, Science Writer and Editor for Kellogg Insight, Northwestern University.

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Bleeding-Edge Mass Market Standards

To have a large impact, bleeding-edge mass market standards must do two things: diffuse widely and provide new functionality. Curiously, however, although these standards are often built from advanced technologies, they cannot deploy on a wide scale without building upon other widely deployed routines or less-advanced processes. In this podcast, Shane Greenstein discusses the determination of new standards in mass markets, an event that shapes such paradoxical outcomes and hence market structure and firm strategy.

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The Next Chapter at Google

After its first dozen years, Google possesses some economic similarities to Microsoft at age 15, as well as a few key differences.

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Network of Platforms

The Internet has been called a "network of networks." Although the phrase once had meaning, it is misleading today. It does not reflect how commercial behavior has shaped the Internet's evolution.

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Does Google Have Too Much Money?

For some time the blogosphere has made a ruckus over Google's growing power in the commercial Web. Such concerns probably would have arisen even if the world's developed economies were not in the midst of a painful macroeconomic nadir. In such dismal conditions, however, this extraordinary young firm's wealth makes it a natural target for envy and scrutiny. Is it a problem when a fabulously wealthy firm uses its money to explore grand new projects? If there is an economic problem, it is this: the firm has too much money.

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Soccer Mom Messaging Is the Poetry of Our Age

Ubiquitous and inexpensive information technology supports the poetry of our age. It's being written every moment of every day by teenagers, soccer moms, and professionals. The results are mostly farce, occasionally tragic, and rarely private.

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