Micro EconomicsMicro Economics

These podcasts are based on the Micro Economics column in IEEE Micro. Author Shane Greenstein focuses on a variety of topics, including the adoption of the Internet by households and business, growth of commercial Internet access networks, the industrial economics of platforms, and changes in communications policy.

About Shane Greenstein

Shane Greenstein is the Elinor and Wendell Hobbs Professor of Management and Strategy at the Kellogg School of Management, Northwestern University. He is a leading researcher in the business economics of computing, communications and Internet policy. He has been a regular columnist and essayist for IEEE Micro since 1995, where he comments on the economics of microelectronics.

The podcasts were produced by Tim De Chant, Science Writer and Editor for Kellogg Insight, Northwestern University.

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Bleeding-Edge Mass Market Standards

To have a large impact, bleeding-edge mass market standards must do two things: diffuse widely and provide new functionality. Curiously, however, although these standards are often built from advanced technologies, they cannot deploy on a wide scale without building upon other widely deployed routines or less-advanced processes. In this podcast, Shane Greenstein discusses the determination of new standards in mass markets, an event that shapes such paradoxical outcomes and hence market structure and firm strategy.

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