Human resources and recruitment professionals are increasing their use of social networking sites to make hiring decisions. A survey of 800 US HR and recruiting professionals by the social Web recruiting platform Jobvite found that 89 percent plan to recruit through social media this year, up from 83 percent the previous year.
Nearly two-thirds have expanded their social recruiting programs to two or more networks. As competition for skilled labor grows, social recruiting tops respondents’ list two years running as the most popular area in which to increase investment.
Jobvite's fourth annual survey found that nearly two-thirds of employers have made successful hires through social networks, and a majority of companies plan to invest more in social recruiting in the coming year. Survey respondents continue to rank referrals as the most highly rated source for candidate quality.
“The data show that recruiting departments, like marketing departments, are reaching and engaging their targets in multiple social networks,” said Dan Finnigan, president and CEO of Jobvite. “The fastest moving companies increasingly use the richness of profiles in LinkedIn, the power of online connections in Facebook, and the instant reach of Twitter to develop valuable talent pools and make new hires.”
While almost all surveyed companies (87 percent) use LinkedIn for social recruiting (up from 78 percent last year), most target talent on at least two networks. More than half (55 percent) use Facebook and 47 percent use Twitter.
The Jobvite Index found that over the last six months, 73 percent of all social hires came from LinkedIn, 20 percent from Facebook and 7 percent from Twitter. However, 43 percent of social referral hires on Jobvite came from Facebook. LinkedIn users received 52 percent of all social job referrals, while Facebook and Twitter each received 24 percent.
“Jobvite's new data confirms our research that social recruiting has become an essential element of today's corporate recruiting strategy,” said Josh Bersin, president and CEO of Bersin & Associates, a leading industry research firm. “The data also points out that referral-based recruiting is a new 'secret weapon' for talent acquisition. Companies that focus heavily on referral strategies, enabled by social networks, are delivering the highest quality of hire at the lowest overall cost.”