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Entries with tag social media.

One in Five Candidates Nixed Due to Social Media Profile

Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person. This is revealed in the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with its member agencies around the world.

The annual Eurocom Worldwide study has previously found that almost 40 percent of respondents’ companies check out potential employees’ profiles on social media sites but this is the first evidence that candidates are actually being rejected because of them.

“The 21st century human is learning that every action leaves an indelible digital trail. In the years ahead many of us will be challenged by what we are making public in various social forums today. The fact that one in five applicants disqualify themselves from an interview because of content in the social media sphere is a warning to job seekers and a true indicator of the digital reality we now live in,” said Mads Christensen, Network Director at Eurocom Worldwide.

The Eurocom Worldwide survey this year also reveals that while nearly half (49 percent) of technology executives say that their firm will increase their expenditure on social media in the next 12 months, over half (57 percent) say they are unable to accurately measure the impact of the investment. By contrast, only 23 percent say they can measure it.

DARPA Seeks Social Media Researchers

The US Defense Advanced Research Projects Agency has put out a call for social media researchers who can explore innovative approaches to strategic communication.

The proposed research should investigate innovative approaches that enable revolutionary advances in science, devices, or systems. Excluded is research that primarily results in evolutionary improvements to the existing state of practice. Proposals are due on 30 August.

The solicitation notes that blogs, social networking sites, and media?sharing technology such as YouTube are rapidly changing the conditions under which the US Armed Forces operate. The effective use of social media has the potential to help the Armed Forces better understand the environment in which it operates and to allow more agile use of information in support of operations, the solicitation states.

The general goal of DARPA's Social Media in Strategic Communication (SMISC) program is to develop a new science of social networks built on an emerging technology base. In particular, SMISC will develop automated and semi?automated operator support tools and techniques for the systematic and methodical use of social media at data scale and in a timely fashion to
accomplish four goals:

  1. Detect, classify, measure and track the (a) formation, development and spread of ideas and concepts (memes), and (b) purposeful or deceptive messaging and misinformation;
  2. Recognize persuasion campaign structures and influence operations across social media sites and communities;
  3. Identify participants and intent, and measure effects of persuasion campaigns; and 
  4. Counter messaging of detected adversary influence operations.
College Faculty Big Users of Social Media

College faculty are twice as likely as other workers to be using social media as part of their job, and more than 80 percent of faculty are using some form of social media in their teaching, according to a new survey from the Babson Survey Research Group and Pearson.

The survey of nearly 2,000 faculty found that more than 90 percent of college faculty use social media in the workplace, compared to 47 percent of employees in other industries. In the classroom, 80 percent of respondents report using social media for some aspect of their course. Of those, nearly two-thirds use social media within their class session, and 30 percent post content for students to view outside of class.

"Faculty are big users of and believers in social media -- nearly 80 percent use at least one online social media site to support their professional career activities. More than three-quarters have visited a social media site within the past month for personal use, with half of them posting content," said Jeff Seaman, PhD, co-director of the Babson Survey Research Group.

More than 40 percent of faculty say they require students to read or view social media as part of a course assignment, and 20 percent assign students to comment or post to social media sites. Almost half of faculty use video and other sites in their teaching, with another one-third using video only.

"My students need to leave their university experience engaged, informed and ethical twenty-first-century citizens," said Krista Jackman, Lecturer of English at the University of New Hampshire. "Social media in the university classroom can foster a blending of scholarship with the incredible power of social networking to ultimately help students maneuver responsibly through an ever more technology centered world."

Faculty using social media to support professional career activities has the greatest number using YouTube, Facebook, and blogs. Facebook daily use at 11 percent exceeds all other sites. The majority of faculty report visiting more than one social media site for personal use, and nearly 30 percent visit three or more sites. Facebook and YouTube are the sites most visited for personal use.

In addition, faculty say concerns about privacy, the integrity of students' submissions and the time required of faculty are important or very important barriers to social media use. Still, the overwhelming majority believe there is value in social media for teaching, with YouTube, other online video and podcasts seen as the most valuable for class use, followed by blogs.

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