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Google Is Top Employer for European Engineering Students

Google is the top employer for European engineering students, followed by Audi and EADS, according to Swedish consultant Universum's survey of 19,890 students studying at Europe's top academic institutions.

Rounding out the top 10 preferred employers for European engineering students were: BMW, Apple, Siemens, Boeing, Porsche, Ferrari, and Lufthansa Group. Google scored highest among engineering students last year too, followed by BMW and Apple.

Google was also the top employer for European information technology students, followed by Microsoft, Apple, IBM, Intel, Nokia, Oracle, Accenture, BMW, and Sony Ericsson.

Business students ranked Apple as the top employer, followed by Google and McKinsey & Co. For natural sciences and humanities students, Google also continues to be the employer of choice. Nevertheless, Apple is a serious contender, taking second place in nearly all rankings.

Based on the number of student nominations that a company receives as an ideal employer across Europe's most prestigious academic institutions, Universum produces a ranking dubbed the Universum Top 100. The Pan-European rankings reflect the level of employer attractiveness that organizations have overall in Europe's interconnected graduate recruitment of top talent.

Europe's most exclusive group of university students associate their favorite employers mostly with good reputation (72%), market success (70%), and prestige (66%), and the least with CSR (33%) and high ethical standards (30%) - a confirmation that students are thinking strategically about their careers and are focused on building their personal brand foremost as opposed to concerns over responsible or sustainable business per se.

With 135 nationalities represented in the Pan-European survey, the multicultural and diverse composition of the top academic institutions in Europe is well reflected. Interestingly, having asked students about their chances of getting a job with their favorite employer within six months of graduation, the most optimistic students were the Germans (57%), Norwegians (56%) and Ukrainians (54%). The least positive students were the Italians (29%), Irish (27%), Greeks (26%), British (25%), and Spanish (18%).

Apple WWDC a Sellout

It's commonplace for Apple customers to line up for hours to get their hands on the company's newest iPhone or iPad, so it's probably not surprising that the annual conference for developers sold out in just hours. The Apple Worldwide Developer Conference, slated for Moscone Center in San Francisco from 6-10 June, lets developers mingle with Apple engineers and bone up on iOX, Safari, and MacOS. According to the description on Apple's website, at WWDC "over 1,000 Apple engineers guide you through five exciting days of in-depth technical sessions and hands-on labs that demonstrate how to harness the incredible power of the world’s most advanced operating systems into your apps." Registrations for the conference were reportedly being sold on Craigslist and eBay.

More Mobile App Downloads Means Windfall for Developers

Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010, according to market-research firm Gartner. And by 2014, the number downloaded from mobile app stores since 2008 will reach 185 billion.

Worldwide mobile application store revenue, meanwhioe, is projected to surpass $15.1 billion in 2011, both from end users buying applications and applications themselves generating advertising revenue for their developers. This is a 190 percent increase from 2010 revenue of $5.2 billion.

"Many are wondering if the app frenzy we have been witnessing is just a fashion, and, like many others, it shall pass. We do not think so," said Stephanie Baghdassarian, research director at Gartner. "We strongly believe there is a sizable opportunity for application stores in the future. However, applications will have to grow up and deliver a superior experience to the one that a Web-based app will be able to deliver. Native apps will survive the Web enhancements only when they will provide a more-personal and richer experience to the ‘vanilla’ experience that a Web-based app will deliver."

Gartner analysts said the hype around application stores in 2009 continued through 2010 with alternative offerings to the Apple App Store gaining some traction. Android Market, Nokia's Ovi Store, Research In Motion's (RIM's) App World, Microsoft Marketplace and Samsung Apps are the key competitors that saw the number of application downloads grow in 2010.

Free downloads are forecast to account for 81 percent of total mobile application store downloads in 2011. This percentage has been decreasing since the first launches in 2008, and Gartner estimates free downloads will continue to decrease in 2011, but it will increase again from 2012 through 2014. Users will begin paying for more applications as they perceive values in the concept of mobile applications, and they become more trustful of billing mechanisms.

In 2010, application stores' revenue is estimated to have reached $5.2 billion, both from end users buying applications and applications generating advertising revenue for their developers. The growth between 2010 and 2014 is forecast be over 1,000 percent.

Application stores' revenue is split between the store owners (such as Apple, in the case of the App Store, or RIM, in the case of App World) and the application's developer. The average revenue share is based on a 70/30 split, with 70 percent going to the developer. By the end of 2014, advertising will be generating a little under a third of the revenue generated by application stores, up from 16 percent in 2010.

"While the average number of downloads per device onto a smartphone will remain stable as the market grows, it must be assumed that media tablets will drive more downloads from consumers, boosting the overall average downloads per device," said Carolina Milanesi, research vice president at Gartner. "We estimate that Apple's App Store drove close to nine application downloads out of 10 in 2010 and will remain the single best-selling store across our forecast period (through 2014), although to a lesser extent, as other stores manage to gain momentum."

"Application stores have become a highly visible and potentially lucrative part of the smartphone 'ecosystem, largely due to Apple's App Store. As well as promising revenue, application stores allow store owners to leverage innovation from a community outside their own R&D department," said Ms.Baghdassarian. "However, setting up a successful application store is far from simple. Application store owners need to rise to the challenges of attracting developers, organizing content and engaging users throughout the life of the store in order to remain profitable."

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