Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person. This is revealed in the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with its member agencies around the world.
The annual Eurocom Worldwide study has previously found that almost 40 percent of respondents’ companies check out potential employees’ profiles on social media sites but this is the first evidence that candidates are actually being rejected because of them.
“The 21st century human is learning that every action leaves an indelible digital trail. In the years ahead many of us will be challenged by what we are making public in various social forums today. The fact that one in five applicants disqualify themselves from an interview because of content in the social media sphere is a warning to job seekers and a true indicator of the digital reality we now live in,” said Mads Christensen, Network Director at Eurocom Worldwide.
The Eurocom Worldwide survey this year also reveals that while nearly half (49 percent) of technology executives say that their firm will increase their expenditure on social media in the next 12 months, over half (57 percent) say they are unable to accurately measure the impact of the investment. By contrast, only 23 percent say they can measure it.